Haya Africa – Elevating Africa’s Worth

In a crowded university classroom in Burundi, one student – Christian Niyomwungere - couldn’t stop thinking about the future—not just his, but everyone’s around him. It was 2013, and while many were focused on grades and graduation, he saw something deeper: rows of young people brimming with potential, but heading toward a job market unable to receive them. The vision began to form—a business not for business’s sake, but for opportunity, empowerment, and transformation.

 Christian and Innocent

That seed took root.

When Burundi’s political and social crisis shook the nation in 2015, it was more than instability—it was a wake-up call. Unemployment, especially among youth, wasn’t just an economic issue; it was a spark that could ignite social unrest. Something had to change. Something had to start.

In 2016, that vision took its first breath—on Facebook. A simple page. A powerful purpose. A space to advocate for entrepreneurship, to share stories, and to inspire others to believe in their ability to create change.

Then came the unexpected. In 2017, a World Bank blog competition invited youth to imagine solutions to unemployment. Against all odds—and without any blogging background—the entry titled “Passion and Technology: Two Undeniable Drivers of Development” won first place out of over 500 submissions. The idea had resonated. It was time to act.

In 2018, the theory became practice. Alongside a childhood friend and newly graduated programmer – Innocent Ndayikeza -, the first online platform was launched— inspiresmoi.com. Though the website no longer lives, its spirit does: spotlighting African entrepreneurs, selling local goods, and sharing inspiring stories that proved success wasn't just possible—it was happening.

By 2020, the mission formalized into a company: Shaka Media Limited. With ups, downs, partner changes, and relentless dedication, the team grew stronger and the vision clearer. Young businesses needed more than motivation—they needed tools, visibility, and strategy. Enter the evolution.

 After a training session

Today, the brand steps boldly into its new identity: Haya Africa.

From the Kirundi verb "guhaya", meaning “to exhibit what is valuable,” Haya Africa exists to do just that. It uncovers, amplifies, and empowers Africa’s most promising people, products, and services—giving them the global stage they deserve. Through digital marketing, impactful content creation, and powerful storytelling, Haya Africa helps brands speak clearly, proudly, and with purpose.

From a Facebook page to a growing creative agency, from a personal mission to a continent-wide vision, Haya Africa is more than a company. It’s a call:

Let’s show the world what Africa has to offer.

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1. Our Vision

Propel made-in-Africa to the top of world markets, with boldness, passion and determination.

 2. Our Mission

Promote made-in-Africa products and services by creating innovative and creative content

3. Our key values

Quality, Creativity, Integrity, Professionalism, Impact